Born in Brooklyn New York, Joel Human, started his fashion career in 1996, by hand printing his art on t-shirts. His goal was to bring authentic street art to the fashion world. Human was accepted to the Pratt Institute of design, on a full scholarship, and by 1998 began designing for mainstream brands like Disney, Pony, Old Navy, MLB, as well as emerging streetwear brands, like Ecko, Fubu, Coogi and more.

For two decades, Joel Human has designed for many celebrities (50 Cent, Fat Joe, FettyWap, Rick Ross, Daymond John, to name a few), and has brought authentic NYC street style to people around the world.